Ole Smoky Distillery announced
that they have become an official sponsor of the NFL’s Tennessee Titans. Starting with the 2017 season, Ole Smoky will be available throughout Nissan Stadium during each home game.
“Nothing screams Tennessee spirit more than Titans football and Ole Smoky Moonshine,” says Ralph Ockenfels VP of Marketing for the Tennessee Titans. “The state pride we see amongst our fans is remarkable and we are confident they will enjoy sipping on ‘shine during the games.”
With this sponsorship comes Ole Smoky branding throughout the stadium, signature moonshine cocktails served at multiple bars and availability within suites inside the arena. The featured cocktails include a Bloody Mary, Blackberry Lemonade, Apple Ginger, and Lightnin’ Margarita. Extending beyond the stadium, Ole Smoky and the Titans will also be featured on in-store point of sale, cocktail features at local establishments and a regional sweepstakes.
“We could not be more excited to work with the Titans,” says Robert Hall CEO of Ole Smoky. “This is the first time Ole Smoky has worked with an NFL team and we foresee great success for the two Tennessee based brands.”
The moonshine company has signed a multi-year contract with the NFL team, which means this fall is just the beginning of many amazing activations.
