FrappaChata®
ready-to-drink alcoholic iced coffee launched just 60 days ago and it has already become necessary to retrofit current production bottling lines to meet demand. FrappaChata is the first and only premium ready-to-drink alcoholic iced coffee on the market that is made with the award-winning RumChata cream liqueur.
FrappaChata quickly received distribution in 46 markets and received instant acceptance by major retailers such as Walmart, Meijer and Kroger in selected markets.
“Buyers around the country agreed with us. One sip and you know you are drinking the best tasting iced coffee you have ever had,” said Tom Maas, RumChata founder and master blender. “Now it’s the consumers’ turn to experience FrappaChata, and they’re hooked as well. We blew past our initial sales projections for the brand, and that was before most of our TV and outdoor advertising hit local markets.”
To date, more than one million bottles have been shipped, which represents almost $7 million in retail sales. Fifty-eight percent of distributors reordered in the first 60 days with 13 states already reordering two or more times.
“We’re putting in plenty of overtime at the plant to keep up with FrappaChata demand, while also fulfilling RumChata holiday orders,” continued Maas. “We are working hard at getting distributors to put their end-of-year RumChata orders in so we can avoid any allocation situations. It is a good problem to have.”
FrappaChata®, Caribbean Rum with Real Dairy Cream, Natural and Artificial Flavors and Caramel Color. 12.5% alc./vol.
